We have been on board with the ALBA BERLIN men’s team since the 2021/22 season, initially as a shirt sponsor – with our logo occupying the main advertising space on home and away shirts for three seasons – and now as a premium partner. We support the team in all national and international competitions: in the Basketball Bundesliga, the BBL Cup and in Europe, where ALBA has been competing in the Basketball Champions League since the 2025/26 season.
In 2026, the Albatrosses secured their twelfth German championship, in the fifth final, away from home, after trailing by twenty points at half-time. Evenings like these are the reason why we’re on board. As well as our visibility during competitions, we work closely with ALBA on its youth and development programmes to capitalise on synergies and offer young talents prospects for the future. Our aim: to be a reliable partner for the sporting future of ALBA BERLIN.
