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bett1 as a Sponsor in Sport

Encouraging Top Performance

Only when passion, willingness to perform, courage and fairness come together, can the best performance be achieved. bett1 is committed to fair competition in the mattress market and also encourages this in sports.


23 February 2024

The ISTAF INDOOR in Berlin's Mercedes-Benz Arena has been a regular date in the world of athletics for over ten years. An innovation this year: world-class para-sprinters will also be competing for the first time. Of course, seven-time world champion Johannes Floors will not be missing.

The line-up also includes superstar Malaika Mihambo and the reigning national German champion in the pole vault Bo Kanda Lita Baehre. Tickets are available from €20.60 at  tickets.schalke04.de.


bett1.de World Team Challenge: Biathlon on Schalke


The Biathlon World Team Challenge at Schalke celebrated its 20th anniversary in 2023. bett1.de has been on board as a sponsor since 2018. We have been the eponymous main sponsor since 2021. As always, winter sports fans could look forward to a high-calibre field. Two teams competed for Germany: Benedikt Doll and Hanna Kebinger as well as Sophia Schneider and Roman Rees. Last year's champions, Julia Simon and Fabien Claude, once again competed for France. Read more ...

ISTAF Berlin


Every year, the elite of athletics gather in Berlin for the International Stadium Festival, known as ISTAF. In 2023, two-time European champion Gina Lückenkemper, Germany's world-class javelin thrower Julian Weber, discus thrower Kristin Pudenz and para-world champion Yannis Fischer were among those taking part. In total, competitions were held in 16 different disciplines. Read more ...


17.06.2023 – 25.06.2023

For the third time in a row, the world's best female tennis players played at the bett1open in Berlin. In 2023, the bett1open presented by ecotrans Group went one step further in terms of the number of participants – at the time of the announcement, nine players from the current top 10 of the WTA world rankings alone were taking part. Among them was Australian Open winner Aryna Sabalenka, reigning Wimbledon champion Elena Rybakina and many other top athletes. Local hero Sabine Lisicki and newcomer Qinwen Zheng completed the star-studded field. The title went to two-time Grand Slam winner Petra Kvitova. The WTA 500 event was broadcast live on free TV and livestream as well as internationally. Read more ...



The ISTAF INDOOR was held in Berlin for the tenth time in 2023 and bett1 was once again involved as a sponsor. Excitement was inevitable when the stars of athletics such as olympic champion, world champion and European silver medallist Malaika Mihambo or the Serbian European long jump champion Ivana Vuleta showed themselves in their disciplines in the Mercedes-Benz Arena. The event was broadcast in more than 80 countries. Read more ...


bett1.de World Team Challenge: Biathlon on Schalke


The bett1.de World Team Challenge 2022 brought world-class biathlon back to the VELTINS Arena on Schalke. Around 32,000 enthusiasts on site and countless people in front of the TV followed with excitement how the French team consisting of Julia Simon and Fabien Claude took the title. Read more ...

ISTAF Berlin


The International Stadium Festival Berlin has become an integral part of bett1.de's sponsorship activities. In 2022, 37,000 fans cheered on athletics stars such as Malaika Mihambo, Karsten Warholm, Noah Lyles and Valerie Allman live in Berlin's Olympic Stadium. Many more followed the event live on TV. Read more ...

Jabeur takes Berlin title after injured Bencic retires

WTA Tennis, 19.06.2022

Top seed Ons Jabeur won her third career Hologic WTA Tour title after Belinda Bencic was forced to retire due to an ankle injury during the bett1open final. Bencic suffered an ankle injury in the final game of the opening set, and though the Swiss player continued for three more games, she stopped the match while trailing 6-3, 2-1. Read more ...

bett1 Open

13.06.2022 – 19.06.2022

The second edition of the bett1 Open finally confirmed the world class of the Berlin tennis comeback. The field of participants, peppered with names such as Iga Swiatek, Aryna Sabalenka, Maria Sakkari and Coco Gauff, almost read like the WTA world rankings. Belinda Bencic made it to the final again, this time facing Ons Jabeur. In a highly emotional final, Bencic had to concede early due to injury and give Jabeur - as she said afterwards - a well-deserved victory. Almost 30,000 spectators watched the bett1 Open 2022 live in the Steffi Graf Stadium in Grunewald. TV broadcasts were broadcast worldwide. Read more ...


bett1.de Biathlon World Team Challenge in Ruhpolding


2021 bett1.de became the main sponsor of the Biathlon World Team Challenge. The event took place for the second time in a row in Ruhpolding, Bavaria. Team Austria, consisting of Lisa Theresa Hauser and Felix Leitner, won under continuous rain and on partly icy pistes. Read more ...

bett1 Jersey Sponsor of Alba Berlin


The Berlin mattress manufacturer and the Albatrosses? It's a perfect match! Because those who aim high depend on regeneration. Good sleep is the basis for optimal recovery. This is the only way to achieve top performances. That's why bett1.de supported the men's professional team as a jersey sponsor in the 2021/22 basketball season. bett1.de continues to be a premium partner of Alba Berlin. Read more ...

100 Years ISTAF Berlin


The International Stadium Festival Berlin (ISTAF) celebrated its 100th anniversary and bett1 was there as a sponsor. The athletics event attracted more than 20,000 people to Berlin's Olympic Stadium, and over 2 million watched the event live on TV. Exceptional javelin thrower Johannes Vetter was the first javelin thrower ever to celebrate his fifth ISTAF victory. Crowd favourite Gesa Krause won the 3,000-metre hurdles for the second time. Read more ...


WTAtour, 20.06.2021

Russia's Liudmila Samsonova, ranked 106th in the world, pulled off a surprise upset over fifth seed Belinda Bencic to triumph in what was the inaugural edition of the event and win the Bett1 Open title, the first of her career. Read more ...

Mallorca Championships

20.06.2021 – 26.06.2021

With the Mallorca Championships, held for the first time in 2021, the island became part of the ATP Tour. Right at the beginning, the tournament was able to attract world-class players such as Dominic Thiem, Roberto Bautista Agut or Novak Djokovic. Just a few days before the legendary grass court tournament in Wimbledon, the professionals in Santa Ponça had another opportunity to prove their skills on the grass court. In the end, Daniil Medvedev won the ATP 250 event with a total prize money of around € 900,000. bett1.es sponsored the Mallorca Championships. Read more ...

Berlin 2021: Women's singles draw analysis, preview & prediction | bett1open

sportskeeda.com, 13.06.2021

The preview of the Bett1open tournament Read more ...

Youth Trains for the Olympics & Paralympics


bett1.de supports Youth Trains for the Olympics & Paralympics, the world's biggest school sports competition in the world.

"We want to make tennis a people's sport".

Der Tagesspiegel, 12.04.2021

Former tennis pro Markus Zoecke and Adam Szpyt, founder of bett1.de, are supporting Berlin and Brandenburg primary schools with the "Tennis goes to school" project. The aim is to make the sport accessible to pupils as early as possible by providing free equipment. Read more ...

Tennis Goes to School


Through "Tennis Goes to School", all primary schools in Berlin and Brandenburg receive free tennis equipment for children on request.


Zverev wins bett1HULKS Indoors in Cologne

Sky Sports, 19.10.2020

Alexander Zverev won the bett1HULKS Indoor tennis tournament in Cologne. He won his first title of the year by beating Felix Auger-Aliassime. Read more ...

bett1HULKS Indoors + Championship

10.10.2020 – 25.10.2020

World-class tennis in Cologne twice in a row – the bett1HULKS made it possible. The double ATP 250 tournament kicked off with Alexander Zverev, Gaël Monfils, Roberto Bautista Agut, three-time Grand Slam winner Andy Murray and many more high-calibre players . In the end, the German Zverev won both the Indoors and Championship tournament. Thanks to the free live stream, all tennis enthusiasts could be there live from the first to the last set. Read more ...

Berlin Is Back on the Tennis Map

Berliner Zeitung, 19.07.2020

Adam Szpyt, managing director of bett1, wants to bring the German capital back into the focus of the tennis world – in the long term. The start has been made with the top-class invitation tournament bett1ACES 2020. The WTA tournament bett1open will follow in 2021. But it is not only big tennis that is to benefit from Berlin's tennis comeback, but also the little ones. Szpyt wants to make the first contact with the tennis ball possible at school. Interested children should also be able to take advantage of a free tennis programme with coaches from the LTTC Rot-Weiß Berlin. Read more ...

Tentaja Hangar1

19.07.2020 – 31.12.2022

In Hangar1 of the non-profit project Tentaja, everyone can play tennis – a tennis court was put in the hangar especially for this purpose. Read more ...


13.07.2020 – 19.07.2020

The bett1ACES revived Berlin tennis tradition. The mixed invitation tournament brought Dominic Thiem, Elina Svitolina, Julia Görges, German tennis legend Tommy Haas and many other tennis stars to the capital. The tournament was played at two historic venues: first on grass in the Steffi Graf Stadium on the grounds of the LTTC "Rot-Weiß", then on a newly created hard court in Hangar 6 of the former Tempelhof Airport. Thanks to live broadcasting on free TV, everyone was able to take part. Read more ...

Women's Ski Jumping World Cup

01.02.2020 – 02.02.2020

bett1 is a sponsor at the Women's Ski Jumping World Cup in Oberstdorf.

World Cup Cross-Country Skiing

25.01.2020 – 26.01.2020

For the third year running, bett1 is involved in winter sports as a sponsor. In January at the World Cup in cross-country skiing in Oberstdorf.


Biathlon World Team Challenge


For the second time, bett1 is sponsoring the World Team Challenge on Schalke.

Nordic Combined

16.03.2019 – 17.03.2019

For the second time, bett1 is sponsoring the Schwarzwaldpokal / Nordic Combined World Cup in Schonach.

Women's Ski Jumping World Cup

16.02.2019 – 17.02.2019

bett1 is a sponsor at the Women's Ski Jumping World Cup in Oberstdorf.

LTTC "Rot-Weiß" e. V. Support for Children and Young Talents


bett1.de supports the "Young Professionals" of the LTTC "Rot-Weiß" e. V. and sponsors the bett1 Kids Cup and the bett1 Tennis Camps.


Biathlon World Team Challenge


This season, bett1 became the official partner of former biathlete Laura Dahlmeier and sponsor at the Biathlon World Team Challenge on Schalke.

FIS Nordic Combined World Cup / Schwarzwaldpokal & World Cup Final

23.03.2018 – 25.03.2018

bett1 attracts attention as a sponsor at the FIS Nordic Combined World Cup / Schwarzwaldpokal & the World Cup Final in Schonach.

FIS Nordic Combined World Cup

16.03.2018 – 18.03.2018

bett1 is sponsoring the FIS Nordic Combined World Cup in Klingenthal.

FIS World Cup Snowboard Cross

02.02.2018 – 04.02.2018

bett1 is sponsoring the FIS World Cup in Snowboard Cross in Feldberg.


FIS World Cup Women's Ski Jumping

15.12.2017 – 17.12.2017

bett1 is involved as a sponsor for various winter sports events. At the FIS Women's Ski Jumping World Cup in Hinterzarten, bett1 makes an appearance as a sponsor in the sport for the first time.