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Photo from a bird's eye view: a tennis player with racket in motion.

Promoting Top Performance

We support what inspires people. Fairness, passion and the drive to excel motivate us not only when it comes to sleep, but also in sport. After all, a good night’s sleep lays the foundation for physical activity, energy and performance.

As a Berlin-based company, sport in our home city is particularly close to our hearts. From grassroots to professional sport, from local clubs to top international events: we get involved wherever people come together to make a difference, talent is nurtured and passion meets performance.

We focus on long-term partnerships. Because when we commit to a partnership, we stand by it – and develop it further together.

For more exercise. For more opportunities. For sport.

On a playing field lies a parkour course made of hula hoops, through which children’s legs are jumping; behind it is a banner bearing the text: ISTAF sets the standard. On a playing field lies a parkour course made of hula hoops, through which children’s legs are jumping; behind it is a banner bearing the text: ISTAF sets the standard.

MULTISPORT EVENT

Our projects in Berlin do not exist in isolation; they are interlinked ...



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In front of a red grandstand, children and adults in red and white sportswear stand in rows and raise both arms into the air. In front of a red grandstand, children and adults in red and white sportswear stand in rows and raise both arms into the air.

LTTC

Milena Steinkamp triumphed at the U16 European Tennis Championships ...



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Photo: One child hits a tennis ball over a net to another child. Photo: One child hits a tennis ball over a net to another child.

TENNIS MACHT SCHULE

Together with Markus Zoecke, we are introducing tennis to primary schools in Berlin ...


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Photo: The Spreefüxxe women's team standing and kneeling in two rows on Potsdamer Platz. Photo: The Spreefüxxe women's team standing and kneeling in two rows on Potsdamer Platz.

SPREEFÜXXE

We support the women's handball team and cheer them on with enthusiasm ...

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Photo: Players wearing different jerseys on a lawn. Photo: Players wearing different jerseys on a lawn.

BERLIN THUNDER

Berlin Thunder stands for heart, courage and passion. bett1 shares this ...

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Photo from behind a basketball hoop in a sports hall. People in yellow and blue jerseys are standing on the court. Photo from behind a basketball hoop in a sports hall. People in yellow and blue jerseys are standing on the court.

ALBA BERLIN WOMEN

We have expanded our partnership with Alba Berlin and ...

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Situation in a Berlin Braves game. Two people jump up, one tries to throw the ball into the basket. Situation in a Berlin Braves game. Two people jump up, one tries to throw the ball into the basket.

ALBA BERLIN MEN

The men from Alba Berlin are aiming high ...


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Photo: A player of the Berlin Braves holds a basketball. Photo: A player of the Berlin Braves holds a basketball.

BERLIN DREAMS

The Berlin Dreams share our passion for the region. Sportsmanship and team spirit ...

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Photo: A few people on skis in a row on a running track in the stadium. The stadium banner reads in large letters: Germany's best-selling mattress. Photo: A few people on skis in a row on a running track in the stadium. The stadium banner reads in large letters: Germany's best-selling mattress.

BIATHLON AUF SCHALKE

The bett1.de World Team Challenge in the Veltins-Arena at Schalke is ...


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Photo: A person with skis in a jumping pose above a snowy forest. Photo: A person with skis in a jumping pose above a snowy forest.

WINTER SPORTS

bett1 has been a sponsor for a wide variety of events for years ...



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Photo: A person on a tennis court holds a tennis racket in his hand, stretches one arm out to the right and the other upwards. Photo: A person on a tennis court holds a tennis racket in his hand, stretches one arm out to the right and the other upwards.

TENNIS EVENTS

The world's elite of women's tennis will be beating at the ecotrans Ladies Open in the Steffi Graf Stadium ...


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A track and field athlete, with his upper body turned as if to throw, stands in front of a safety net. A track and field athlete, with his upper body turned as if to throw, stands in front of a safety net.

ISTAF Berlin

Year after year, the athletics elite gather at the International Stadium Festival, or ISTAF for short, in ...


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The home straight of the Berlin Generali Half Marathon at the Brandenburg Gate. A runner sprints through the finish line banner. The home straight of the Berlin Generali Half Marathon at the Brandenburg Gate. A runner sprints through the finish line banner.

HALF MARATHON

Since the 2026 anniversary edition, we have been one of the main sponsors of the ...



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