Bett1 as a Sponsor in Sport:
Encouraging Top Performance
Only when passion, willingness to perform, courage and fairness come together, can the best performance be achieved. bett1 is committed to fair competition in the mattress market and also encourages this in sports.
bett1open June 12–20, 2021
After a break of more than ten years, the bett1open will once again bring a top-class women's tennis tournament to Berlin. The WTA 500 tournament in the Steffi Graf Stadium in Grunewald joins the WTA Tour 2021 calendar after the French Open and before Wimbledon. With the former world number one and Wimbledon winner Angelique Kerber, the first well-known participant has already been confirmed.
Berlin's WTA comeback will be accompanied by a unique sportainment programme consisting of music, art and culture. The comprehensive hygiene concept, which already proved its worth at last year's bett1ACES and bett1HULKS, ensures the highest possible safety for all participants. Spectators on site will be admitted within the framework of the regulations in force at the time. The tournament will be broadcast in over 120 countries worldwide - in Germany exclusively on ServusTV in free TV.
Youth Development with Bett1
In addition to professional tennis, bett1 is also involved in youth tennis development. In cooperation with the prestigious Berlin tennis club LTTC "Rot-Weiß" eV and the non-profit organization Tentaja, the tennis aces of tomorrow get a chance to practice in Hangar1. Children and young people, regardless of their social background, have the opportunity to get in touch with sport. If you want, you can also take part in free coaching lessons with the tennis instructors of the LTTC "Rot-Weiß" eV.
Youth Development
- cooperation with LTTC "Rot-Weiß" eV and Tentaja Soziale gGmbH
- Tentaja gives space in Hangar1 for youth tennis development
- bett1 provides equipment including tennis courts
HULKS: ATP Double Feature in Cologne
World class tennis in Cologne and that twice in a row: the bett1HULKS make it possible. At the start of the double ATP 250 tournament, with Alexander Zverev, Gaël Monfils, Roberto Bautista Agut, the three-time Grand Slam winner Andy Murray and many more a whole bunch of top-class players appeared. In the end, the German Zverev won both the indoor and championship tournament of the bett1HULKS 2020. Thanks to the free live stream, all tennis enthusiasts could be there live from the first to the last set.
bett1HULKS Indoors
- October 10-18, 2020
- Cologne | LANXESS arena
- free live stream
- ATP 250 Series
- € 325,610 prize money
- hard court
- 1st place: Alexander Zverev (GER)
HULKS: ATP Double Feature in Cologne
bett1 ACES: Advantage Berlin
The bett1ACES have revived the Berlin tennis tradition. The mixed invitation tournament brought Dominic Thiem, Elina Svitolina, Julia Görges, the German tennis legend Tommy Haas and many other tennis stars Germany’s capital. The game was played at two historic locations: first on the lawn in the Steffi Graf Stadium on the LTTC "Rot-Weiß" facility, then on a newly created hard court in Hangar 6 of the former Tempelhof Airport. Thanks to the live broadcast on free TV, everyone was able to participate.
bett1ACES
- July 13-19, 2020
- Berlin | Steffi Graf Stadium / Tempelhof Airport
- live on TV
- Replacement tournament for interrupted WTA and ATP Tour
- € 200,000 in prize money
- grass court / hard court
- 1st place women: Anastasija Sevastova (LAT)
- 1st place men: Dominic Thiem (AUT)
Adam Szpyt on the SPONSORs Podcast
On the SPONSORs podcast, managing director Adam Szpyt talks about his motivation for sponsoring. Because with tennis tournaments like the bett1ACES or the bett1HULKS, our involvement in sport has taken on new dimensions. The founder of bett1.de also talks about the company's history, the hard times. And he has plans for the future.
bett1open: Berlins WTA Tournament
bett1 wants to put Berlin back on the tennis map in the long term: the next big tennis event will follow in 2021, a women's tournament. The bett1open are part of the WTA Tour and will be held on the LTTC "Rot-Weiß" facility in Berlin Grunewald. Main court is the Steffi Graf Stadion – this is where the career of the former German professional player and namesake began. The new lawn was created in collaboration with the "All England Lawn Tennis and Croquet Club" from Wimbledon. We can look forward to great tennis in Germany’s capital.
bed1open
- June 12-20, 2021
- Berlin | LTTC "Rot-Weiß" eV / Steffi Graf Stadion
- WTA Premier Event
- $ 850,000 in prize money
- grass court
bett1open: Berlins WTA Tournament
Barnie Geröllheimer, Feelgood Manager at bett1, is also a agile reporter and gives a look behind the scenes of the bett1 tennis tournaments. On his Instagram account he shares impressions away from the tennis court - it's worth following.
Sponsor in Winter Sports
As early as the winter of 2017, bett1 appeared for the first time as a sponsor in professional sports. Starting with the FIS World Cup in women's ski jumping, there have been several other disciplines over the years such as the FIS World Cup in Snowboard Cross, the FIS World Cup in Nordic Combined, the Biathlon World Team Challenge at Veltins-Arena in Schalke or the World Cup in cross-country skiing. In the 2018/2019 season, bett1 was also the official partner of ex-biathlete and Olympic champion Laura Dahlmeier. Bett1 will continue to sponsor winter sports in the future.
Winter sports: sponsorship since 2017
- FIS World Cup Women's Ski Jumping
- FIS World Cup Snowboard Cross
- FIS World Cup Nordic Combined
- FIS World Cup Cross-country Skiing
- Biathlon World Team Challenge
Press
Zverev wins bett1HULKS Indoors in Cologne
Sky Sports, 19.10.2020
Andy Murray loses to Fernando Verdasco in first round of bett1HULKS Indoors in Cologne
Sky Sports, 13.10.2020
Dominic Thiem beats Jannik Sinner to claim the bett1ACES double trophy
Tennis Tonic, 20.07.2020
Perfect Landing: Thiem, Sevastova Soar to Victory in Airport Hangar
Tennis.com, 19.07.2020
