Bett1 as a Sponsor in Sport:
Encouraging Top Performance
Only when passion, willingness to perform, courage and fairness come together, can the best performance be achieved. bett1 is committed to fair competition in the mattress market and also encourages this in sports.
bett1 Is the New Jersey Sponsor of Alba Berlin
The Berlin mattress manufacturer and the albatross? That fits! Because those who aim high are dependent on regeneration. Good sleep is the basis for optimal recovery. This is the only way to achieve top performances.
From now on, the bett1 logo adorns all jerseys of the men's professional team and the gangs of the Mercedes-Benz-Arena. Selected bett1 spots also provide entertainment on the stadium display during the breaks.
bett1 Supports the next Generation
Tentaja Hangar1 | Tennis goes to school | LTTC „Rot-Weiß“ e. V. | Youth trains
Aside from professional sports, bett1 is committed to the next generation. Above all, children and young people are encouraged to exercise in various projects. Because sport not only has the potential to contribute to a healthy life, it also encourages togetherness – whether as a team or in fair competition.
Tentaja Hangar 1
Everyone can play tennis in Hangar1 of the non-profit project Tentaja – a tennis court was specially placed in the hangar for this purpose.
Tennis goes to School
With „Tennis goes to school“, all Berlin and Brandenburg elementary schools receive free tennis equipment for children on request.
LTTC „Rot-Weiß“ e. V.
bett1 supports the “Young Professionals” of the LTTC “Rot-Weiß” e. V. and realizes the bett1 Kids Cup and the bett1 tennis camps with the association.
Youth Trains
bett1.de supports youth trains for the Olympics & Paralympics, the largest school sports competition in the world with around 800,000 participants.
100 Years of ISTAF Berlin
100 Years of ISTAF Berlin
September 12, 2021
The International Stadium Festival Berlin (ISTAF) celebrated its 100th anniversary and bett1 was there as a sponsor. The athletics event attracted more than 20,000 people to the Berlin Olympic Stadium, and over 2 million watched the event live on TV.
Exceptional javelin thrower Johannes Vetter was the first javelin thrower to celebrate his fifth ISTAF victory. The crowd favorite Gesa Krause won the 3,000 meter obstacle course for the second time.
bett1 Official Main Sponsor of the Finals Berlin | Rhine-Ruhr 2021
June 03–06, 2021
In 2021, bett1 became the main sponsor of the Finals Berlin | Rhein-Ruhr. At the multi-sport event "The Finals", 140 German championship titles are determined in 18 different sports. For the first time, the finals were held over four days at several locations: in Berlin, the Rhine-Ruhr metropolitan region and in Braunschweig. ARD and ZDF provided a total of 25 hours of live coverage in the main programme.
bett1 Official Main Sponsor of the Finals Berlin | Rhine-Ruhr 2021
bett1open
WTA 500 Tournament | June 12–20, 2021 | Steffi-Graf-Stadion Grunewald
With the bett1open, a top-class women's tennis tournament could be held in Berlin in 2021 for the first time in over ten years. In June, after the French Open and even before Wimbledon, the bett1open now fits into the calendar of the WTA Tour.
The WTA 500 tournament in the Steffi Graf Stadium in Grunewald has already attracted a whole series of world-class tennis players to the grass: Aryna Sabalenka, Karolina Pliskova, Elina Svitolina, Garbiñe Muguruza and Angelique Kerber – to name but a few. In the end, qualifier Liudmila Samsonova decided the final against Belinda Bencic in her favour and ensured a surprise victory at Berlin's WTA comeback. The bett1open 2021 was accompanied by a unique sports entertainment programme of music, art and culture. The tournament was broadcast in over 120 countries.
Mallorca Championships
Mallorca Championships
June 20–26, 2021
With the Mallorca Championships, held for the first time in 2021, the island became part of the ATP Tour. Right from the start, the tournament attracted world-class players such as Dominic Thiem, Roberto Bautista Agut and Novak Djokovic. Just a few days before the legendary grass court tournament in Wimbledon, the professionals in Santa Ponça had another opportunity to prove their skills on the grass court. In the end, Daniil Medvedev won the ATP 250 event with a total prize money of around € 900,000. bett1.es sponsored the Mallorca Championships.
HULKS: ATP Double Feature in Cologne
World class tennis in Cologne and that twice in a row: the bett1HULKS make it possible. At the start of the double ATP 250 tournament, with Alexander Zverev, Gaël Monfils, Roberto Bautista Agut, the three-time Grand Slam winner Andy Murray and many more a whole bunch of top-class players appeared. In the end, the German Zverev won both the indoor and championship tournament of the bett1HULKS 2020. Thanks to the free live stream, all tennis enthusiasts could be there live from the first to the last set.
bett1HULKS Indoors
- October 10-18, 2020
- Cologne | LANXESS arena
- free live stream
- ATP 250 Series
- € 325,610 prize money
- hard court
- 1st place: Alexander Zverev (GER)
HULKS: ATP Double Feature in Cologne
bett1 ACES: Advantage Berlin
The bett1ACES have revived the Berlin tennis tradition. The mixed invitation tournament brought Dominic Thiem, Elina Svitolina, Julia Görges, the German tennis legend Tommy Haas and many other tennis stars Germany’s capital. The game was played at two historic locations: first on the lawn in the Steffi Graf Stadium on the LTTC "Rot-Weiß" facility, then on a newly created hard court in Hangar 6 of the former Tempelhof Airport. Thanks to the live broadcast on free TV, everyone was able to participate.
bett1ACES
- July 13-19, 2020
- Berlin | Steffi Graf Stadium / Tempelhof Airport
- live on TV
- Replacement tournament for interrupted WTA and ATP Tour
- € 200,000 in prize money
- grass court / hard court
- 1st place women: Anastasija Sevastova (LAT)
- 1st place men: Dominic Thiem (AUT)
Adam Szpyt on the SPONSORs Podcast
On the SPONSORs podcast, managing director Adam Szpyt talks about his motivation for sponsoring. Because with tennis tournaments like the bett1ACES or the bett1HULKS, our involvement in sport has taken on new dimensions. The founder of bett1.de also talks about the company's history, the hard times. And he has plans for the future.
Sponsor in Winter Sports
As early as the winter of 2017, bett1 appeared for the first time as a sponsor in professional sports. Starting with the FIS World Cup in women's ski jumping, there have been several other disciplines over the years such as the FIS World Cup in Snowboard Cross, the FIS World Cup in Nordic Combined, the Biathlon World Team Challenge at Veltins-Arena in Schalke or the World Cup in cross-country skiing. In the 2018/2019 season, bett1 was also the official partner of ex-biathlete and Olympic champion Laura Dahlmeier. Bett1 will continue to sponsor winter sports in the future.
Winter sports: sponsorship since 2017
- FIS World Cup Women's Ski Jumping
- FIS World Cup Snowboard Cross
- FIS World Cup Nordic Combined
- FIS World Cup Cross-country Skiing
- Biathlon World Team Challenge
Barnie Geröllheimer, Feelgood Manager at bett1, is also a agile reporter and gives a look behind the scenes of the bett1 tennis tournaments. On his Instagram account he shares impressions away from the tennis court - it's worth following.
Press
QUALIFIER SAMSONOVA STUNS BENCIC, CHARGES TO FIRST TITLE IN BERLIN
WTAtour, 20.06.2021
Berlin 2021: Women's singles draw analysis, preview & prediction | bett1open
sportskeeda.com, 13.06.2021
Zverev wins bett1HULKS Indoors in Cologne
Sky Sports, 19.10.2020
Andy Murray loses to Fernando Verdasco in first round of bett1HULKS Indoors in Cologne
Sky Sports, 13.10.2020
Dominic Thiem beats Jannik Sinner to claim the bett1ACES double trophy
Tennis Tonic, 20.07.2020
Perfect Landing: Thiem, Sevastova Soar to Victory in Airport Hangar
Tennis.com, 19.07.2020
