Our initiatives in Berlin do not stand side by side; they are intertwined. At the bett1.de multi-sport event, we bring together what we would otherwise support individually: ALBA BERLIN organises the day, alongside our ‘Tennis macht Schule’ campaign, the ISTAF athletics festival and the women’s handball team Füchse Berlin. School classes from Berlin get to try out four different sports in the space of a morning.
For us, this format is the most visible expression of what we aim to achieve through our sponsorship: not logos on hoardings, but children on the move. We continue to expand it year on year.
