‘Jugend trainiert’– Youth Training
Since May 2021, we have been a partner of the German School Sports Foundation and, by extension, the world’s largest school sports competition. Every year, hundreds of thousands of pupils compete in over two dozen sports, from school-level competitions right through to the national finals in Berlin.
Fair Opportunities for All Children
It’s easy to explain why ‘Jugend trainiert’ for the Olympics and Paralympics is a good fit for us: we are committed to fair competition in the mattress market and promote it in sport too. And we see the same thing in ‘Jugend trainiert’ as we do with ALBA and the multi-sport event, namely children discovering sport for themselves because someone has given them the opportunity to do so.
